Corporate strategy

In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by population in the U.S., was entering its prime home buying,...

Founded in 1987, Invitrogen was one of the largest catalog life science companies in the industry. Its customers came from academic research, biotechnology...

Newell is a $1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering...

ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank...

Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market's shift toward...

On June 12, 2008, Invitrogen and Applied Biosystems announced plans to merge. The combined company was to be renamed Life Technologies (NASDAQ: LIFE)....

The case describes Vanke's response to the decisions posed in the A1, A2, and A3 cases and asks whether Vanke should expand its strategic scope by defining...

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established...

In May 2021, Asahi Group Holdings, Limited (Asahi), a Japanese global beer, spirits, soft drinks, and food company, shifted its focus to non-alcoholic...

Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments...

With an increasing number of women joining the workforce in India, the women's office-wear segment was gaining traction in the clothing industry and a...

In 2016, BASF's Chief Executive Officer and Chief Technology Officer reflected on the co-creation innovation program started almost 18 months ago as part...

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global...

Cargill, Inc., the privately owned, U.S.-based agribusiness company, was one of the largest sellers of palm oil in the world. Starting in 2007, the company...

This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer...

NationWide Primary Healthcare Services has launched a chain of primary healthcare clinics in India with the aim of bridging the gap between fragmented...

Showpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to...

TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing...

Christian (Chris) Viatte, head of service experience and innovation at Swisscom, market leader in Switzerland's telecommunications industry, strode into...

For the past 20 years "disruption" has been a battle cry in business. Not surprisingly, many have come to see it as a near-synonym for innovation. But...

Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity,...

No researcher has explored the earliest period of a business’s development in detail—until now.

For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which...

In a volatile world, think of your strategy as a portfolio of options, not a roadmap.

The huge sums that private equity firms make on their investments evoke admiration and envy. Typically, these returns are attributed to the firms' aggressive...

By aligning executives' financial incentives with company strategy, a firm can inspire its management to deliver superior results. But it can be hard...

Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common...

This package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:...

A top-down approach doesn't work anymore.