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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
A Refresher on Statistical Significance
Analytics and data science Digital ArticleIt’s too often misused and misunderstood. -
A Refresher on A/B Testing
Technology & Operations Digital ArticleSpoiler: Many people are doing it wrong. -
Adaptability: The New Competitive Advantage
Strategy & Execution Magazine ArticleTraditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new technologies, and greater transparency... -
Productive Innovation
Innovation & Entrepreneurship SpotlightIn today's digital world, more and more companies are turning to experiments to discover ways to create or improve online experiences, and they're running... -
Building a Culture of Experimentation
Innovation & Entrepreneurship SpotlightOnline experiments can be a game changer when it comes to marketing and innovation. By running some 25,000 tests a year, for instance, Booking.com has... -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
A Step-by-Step Guide to Real-Time Pricing
Pricing strategy Magazine ArticleAn advanced AI model considers much more than what competitors are charging. -
Lean Service Machine
Technology & Operations Magazine ArticleJefferson Pilot Financial (JPF), a life insurance and annuities firm, was looking for new ways to grow. Its top managers recognized that JPF needed to... -
Build a Flexible Business Plan
A great and flexible business plan has just the right balance of doing and thinking. Create one in just five steps. -
Case Study: Would Vegan Offerings Dilute Our Brand?
Competitive strategy Magazine ArticleA meat-focused restaurant considers its options. -
Better Service, Faster: A Design Thinking Case Study
Experimentation Digital ArticleIt involves a Winnebago. -
When It Comes to Digital Innovation, Less Action, More Thought
Finance & Accounting Digital ArticleAn ounce of preparation is worth a pound of prototypes. -
Increase Your Return on Failure
Organizational Development Magazine ArticleAlthough many companies claim to embrace failure as an integral part of the innovation process, near-zero tolerance for it blocks them from pursuing new... -
Design Thinking Comes of Age
Organizational Development Magazine ArticleIn large organizations, design is moving closer to the center of the enterprise. This shift isn't about aesthetics and product development, however. It's... -
Reverse Engineering Google’s Innovation Machine
Process management Magazine ArticleEvery piece of the business plays a part, every part is indispensable, every failure breeds success, and every success demands improvement. -
Lean Strategy
Strategy & Execution Magazine ArticleStrategy and entrepreneurship are often seen as polar opposites. Strategy means rigorously defining and pursuing one clear path, while entrepreneurship... -
When Not to Celebrate Failure
Innovation & Entrepreneurship Digital ArticleThere's no benefit to poor execution.
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T-tests: Theory and Practice
9.00View Details This video provide an introduction to hypothesis testing, sampling, working with a t-test, and use of p-values. It provides examples of A/B testing and... -
Getting Started in RStudio Cloud
9.00View Details This video provides an introduction to the free programming language R using an online cloud version of RStudio, which is the most popular editor and... -
Fate of the Vasa
Technology & Operations Case Study8.95View Details In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the... -
Behavioral Experiment (A)
Sales & Marketing Case Study8.95View Details This exercise is designed to enrich students' understanding of the "behavioral experiment" - a marketing research method used by organizations to generate... -
Penicillin: The Miracle Drug
Management Case Study8.95View Details This case is a study of the initial discovery of penicillin and how it came to be a mass-market product. The discovery of penicillin is fascinating first... -
Agile: Tools for Preparing Your Team for the Future
49.95View Details Business is changing. Will you adapt or be left behind? In "Agile: Tools for Preparing Your Team for the Future," you'll apply the ideas from "Agile:... -
Systems Infrastructure at Google (A)
Strategy & Execution Case Study8.95View Details This case describes how a Senior Vice President of Engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses... -
Booking.com
Technology & Operations Case Study8.95View Details The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart... -
Mastercard Labs (A)
Organizational Development Case Study8.95View Details When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company's competitive focus from card networks to cash itself. Mastercard's... -
Design Thinking in Action (C): Experimentation in Action at South Western Railway (ABRIDGED)
Management Case Study5.00View Details This abridged case, the third in a series that begins with "Design Thinking in Action (A): South Western Railway" (UVA-S-0377), describes two waves of... -
Innovation Implementation
99.00View Details Enough talk-it's time to make innovation happen. Transform your idea into a new product, service, or process that will make a real impact to your team,... -
Entrepreneurship Reading: Experimenting in the Entrepreneurial Venture
40.00View Details Entrepreneur Eric Ries coined the term "lean start-up" to describe organizations that follow the principles of hypothesis-driven entrepreneurship. Entrepreneurs... -
HBR Guide to Unlocking Creativity
21.95View Details Anyone can think more creatively and unlock innovation. Creativity is the key to innovation, but too many projects and teams are organized in ways that... -
Bus Uncle Chatbot - Creating a Successful Digital Business (D)
Strategy & Execution Case Study5.00View Details Case Supplement for Case SMU948 -
Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A)
Organizational Development Case Study8.95View Details In 2005, Vineet Nayar, the former CEO and Vice Chairman of HCL Technologies, and his wife, Anupama Nayar, committed $100 million of their personal wealth... -
Causal Inference
Technology & Operations Case Study8.95View Details This note provides an overview of causal inference for an introductory data science course. First, the note discusses observational studies and confounding... -
We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems
Can we solve big public problems anymore? Yes, we can. This provocative and inspiring book points the way. The huge challenges we face are daunting indeed:... -
Ten Rules for Strategic Innovators: From Idea to Execution
Strategy & Execution Book32.00View Details Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That's what makes emerging high-growth industries... -
Commonwealth Bank of Australia: Unbanklike Experimentation
Technology & Operations Case Study8.95View Details In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial... -
The Eat, Sleep, Innovate BEANstorming Workshop Toolkit
115.00View Details In "Eat, Sleep, Innovate," innovation expert Scott Anthony and his impressive team of coauthors use groundbreaking research in behavioral science to provide...
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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
A Refresher on Statistical Significance
Analytics and data science Digital ArticleIt’s too often misused and misunderstood. -
A Refresher on A/B Testing
Technology & Operations Digital ArticleSpoiler: Many people are doing it wrong. -
Adaptability: The New Competitive Advantage
Strategy & Execution Magazine ArticleTraditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new technologies, and greater transparency... -
Productive Innovation
Innovation & Entrepreneurship SpotlightIn today's digital world, more and more companies are turning to experiments to discover ways to create or improve online experiences, and they're running... -
Building a Culture of Experimentation
Innovation & Entrepreneurship SpotlightOnline experiments can be a game changer when it comes to marketing and innovation. By running some 25,000 tests a year, for instance, Booking.com has... -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
A Step-by-Step Guide to Real-Time Pricing
Pricing strategy Magazine ArticleAn advanced AI model considers much more than what competitors are charging.