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How to Answer an Unanswerable Question
Communication Digital ArticleYou can still give an honest response. -
We Need Trauma-Informed Workplaces
Crisis communication Digital ArticleTrauma is not new, and it’s not going away. It’s time for organizations to learn how to respond to it. -
Is It Time to Exit Russia? (Commentary for HBR Case Study)
Global Business Magazine ArticleIn this fictional case, the CEO of a global pharmaceutical company based in Belgium with operations in Moscow is contemplating what to do in the wake... -
How to Talk to Your Team When the Future Is Uncertain
Crisis communication Digital ArticleYou can offer reassurance without giving false hope. -
Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It
Sales & Marketing Digital ArticleDiscretion is still the most powerful customer service tool. -
Companies Fare Worse When the Press Exposes Their Problems Before They Do
Organizational Development Digital ArticleResearch on the benefits of self-disclosure. -
The Former CEO of Guardian on Using Values to Drive Strategic Planning
Strategy & Execution Magazine ArticleWhen Hurricane Sandy struck the mid-Atlantic coast, in October 2012, thousands of Guardian employees in New York and New Jersey were affected, and company... -
Finding the Right Words in a Crisis
Business communication Digital ArticleThe wrong ones spark fear. The right ones facilitate clarity, calm, and action. -
Pepsi, United, and the Speed of Corporate Shame
Leadership & Managing People Digital ArticleEmpowered employees could prevent these disasters. -
Research: For a Corporate Apology to Work, the CEO Should Look Sad
Crisis management Digital ArticleAnd shouldn’t blame external forces. -
Leading Teams When Lives Are at Stake
Leading teams Digital ArticleHigh-stakes environments require flexible, adaptable leaders — be it on your project team or while climbing Mt. Everest. -
Case Study: Do Business and Politics Mix?
Crisis communication Magazine ArticleA CEO struggles with the fallout from a controversial campaign donation. -
Trust Your Employees, Not Your Rule Book
Crisis communication Digital ArticleUnited has changed its policies, but that’s not the right way to win over customers. -
CEOs Face Off Against Trump (or Not)
Business ethics Digital ArticleThere are risks and rewards to speaking out. -
The Organizational Apology
Business management Magazine ArticleA step-by-step guide -
In New Jersey, Good Crisis Management Has Mitigated Sandy's Impact
Organizational Development Digital ArticlePresident Obama and Governor Christie have avoided several pitfalls that leaders usually make. -
What 100,000 Tweets About the Volkswagen Scandal Tell Us About Angry Customers
Crisis management Digital ArticleLessons for crisis communicators. -
How Managers Should Plan for Crises
In a crisis, you need a communication plan. Keeping your employees informed, providing direction, and adhering to confidentiality policies will serve... -
New BP CEO's Tough Communication Tasks Ahead
Communication Digital Article[For more, visit the Communication Insight Center.] Best of British luck to Bob Dudley, who formally takes over as chief executive of BP on October 1st.... -
Communicating Through the Coronavirus Crisis
Crisis communication Digital ArticleIdentify your key constituents and tailor your message appropriately.
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The Deepwater Horizon Oil Spill: The Politics of Crisis Response (A)
Global Business Case Study8.95View Details Following the sinking of the Deepwater Horizon drilling rig in late April 2010, the Obama administration organized a massive response operation to contain... -
The Deepwater Horizon Oil Spill: The Politics of Crisis Response (B)
Global Business Case Study5.00View Details Following the sinking of the Deepwater Horizon drilling rig in late April 2010, the Obama administration organized a massive response operation to contain... -
#BaghjanBurns: Crisis at Oil India Ltd
Management Case Study8.95View Details On May 27, 2020, a blowout occurred in Well No. 5 at Baghjan (Assam); the well, owned by Oil India Ltd., caught fire on June 9, 2020. For almost five... -
A Study in Grey: Lisa LaFlamme's Dismissal from CTV News
Management Case Study8.95View Details Lisa LaFlamme was the trusted face of CTV National News. In 2022, she was at the height of her career. It was therefore a shock to her colleagues and... -
Wells Fargo Circles the Wagons: Communicating during a Crisis
Communication Case Study8.95View Details In October 2016, Timothy Sloan, the newly appointed CEO of American banking giant Wells Fargo, faced a massive public-relations crisis. A few weeks earlier,... -
Mountain Equipment Co-op: Engaging Stakeholders on Social Media
Strategy & Execution Case Study8.95View Details In 2012, Mountain Equipment Co-op, a members-only Canadian consumers' co-operative that sold outdoor recreational gear and clothing, underwent a major... -
SARS Outbreak in Toronto
Strategy & Execution Case Study8.95View Details In the spring of 2003, the World Health Organization identified a worldwide epidemic of severe acute respiratory syndrome (SARS) that had started in China... -
Communicate Early and Often During a Crisis
99.00View Details Clear messaging is critical in a crisis. Manage the uncertainty, dispel rumors, and share what you know-and don't know. -
The #BlackLivesMatter Movement: Balancing Stakeholders at TechTeen
Leadership & Managing People Case Study8.95View Details Alyssa Harris was the CEO of TechTeen, a Washington, DC, nonprofit. Like many organizations during summer 2020, TechTeen issued a statement supporting... -
Prion Disease Contamination: Should We Disclose? (B)
Global Business Case Study5.00View Details In the A case, Rose Matthews, vice president for patient advocacy at University Hospital, must decide how to handle a startling discovery about patient... -
Commuter Complaints on SMRT Train Breakdowns
Leadership & Managing People Case Study8.95View Details In December 2011, the world-renowned SMRT train system in Singapore suffered a series of commuter disruptions that shattered public confidence in the... -
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
Communication BookPfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.... -
D&G's Marketing Missteps in China (C): The Epilogue
Sales & Marketing Case Study5.00View Details In November 2018, Dolce & Gabbana S.R.L. (D&G) faced a serious brand crisis following the release of three short videos on Instagram, Facebook, and Twitter... -
iPremier (A): Denial of Service Attack (Graphic Novel Version)
Technology & Operations Case Study8.95View Details Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure... -
Nestlé Entangled! Braving the Maggi Noodle Crisis in India (A)
Sales & Marketing Case Study8.95View Details The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall... -
Navigating SheaMoisture through a Racial Awakening: Cara Sabin's Authentic Leadership
Management Case Study8.95View Details First Place Winner; 2022 DEI Global Case Writing Competition. Cara Sabin (she), a Black woman, became the CEO of Sundial Brands in 2019. The Sundial beauty... -
Leadership and Power Dynamics in Crisis Management (A): China
Leadership & Managing People Case Study8.95View Details The COVID-19 crisis has revealed a great deal how national leaders cope with rapid change and make decisions with far-reaching consequences at a time... -
United Flight 3411: What Went Wrong?
Organizational Development Case Study8.95View Details On April 9, 2017, United Airlines flight 3411 to Louisville was held at the gate in Chicago while customer Dr. David Dao was forcibly removed from his... -
GetYourGuide: Managing a Sudden Shock to Business Growth
Management Case Study8.95View Details In March 2020, the German online travel experience platform GetYourGuide faced an abrupt drop in revenues in the wake of the COVID-19 pandemic. Prior... -
The Shootings at Columbine High School: The Law Enforcement Response
Leadership & Managing People Case Study8.95View Details The mass killings at Columbine High School in suburban Denver, in April 1999, inspired deep soul-searching across the United States. The search for lessons...
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How to Answer an Unanswerable Question
Communication Digital ArticleYou can still give an honest response. -
We Need Trauma-Informed Workplaces
Crisis communication Digital ArticleTrauma is not new, and it’s not going away. It’s time for organizations to learn how to respond to it. -
Stealing thunder as a crisis communication strategy in the digital age
Strategy & Execution Digital ArticleThe proliferation of social media and information communication technologies (ICTs) has transformed the crisis communication landscape. We are increasingly... -
How One Ukrainian Company Cultivated Resiliency Amid War
20.18View Details A conversation with a Ukrainian startup founder on managing through a crisis. -
The Deepwater Horizon Oil Spill: The Politics of Crisis Response (A)
Global Business Case Study8.95View Details Following the sinking of the Deepwater Horizon drilling rig in late April 2010, the Obama administration organized a massive response operation to contain... -
"Unprecedented," "extraordinary," and "we're all in this together": Does advertising really need to be so tedious in challenging times?
Global Business Digital ArticleAs government-mandated lockdowns and steep declines in trade set in because of the COVID-19 pandemic, a common theme became apparent in the advertising... -
The Lac-Mégantic Disaster - Teaching Note
Leadership & Managing People Digital ArticleTeaching note for product W14126. -
Is It Time to Exit Russia? (Commentary for HBR Case Study)
Global Business Magazine ArticleIn this fictional case, the CEO of a global pharmaceutical company based in Belgium with operations in Moscow is contemplating what to do in the wake... -
SARS Outbreak in Toronto - Teaching Note
Strategy & Execution Digital ArticleTeaching note for case W13686. -
The Deepwater Horizon Oil Spill: The Politics of Crisis Response (B)
Global Business Case Study5.00View Details Following the sinking of the Deepwater Horizon drilling rig in late April 2010, the Obama administration organized a massive response operation to contain...