Global strategy

This package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:...

Many companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically...

Why you need a language strategy now

Most business executives who have put time, effort, and investment into developing a presence in China resist the notion of decoupling. With the Biden...

Companies should hope for the best and prepare for the worst.

Leaders of companies with operations in Russia share how they've navigated new and unexpected challenges during the war in Ukraine.

The country’s economic climate has changed.

Executives should consider four key ideas.

A comprehensive five-year study reveals a set of common mistakes.

Five principles to help you deliver the same value to all your customers, regardless of their geography.

Because of growing commitments of their companies in developing countries, large numbers of American and European managers have entered negotiations with government officials in Asia, Africa, and Latin America. Also, with emerging nationalism, these negotiations have become increasingly frustrating. Sometimes misunderstandings have been so great that they have led to a breakdown in negotiations that […]

They're still growing faster than developed markets.

It’ll help ensure your international expansion is a success.

“We” are seated at a negotiating table. “They” are seated across from us. The outcome of these talks will shape America’s future competitiveness and economic well-being. But “us” is not necessarily companies based in the United States. “Them” is not foreign nations. Rather, us is the people—most prominently, the work force—of the United States. And […]

For almost ten years, Geoff Parker, vice president for international development at Thurmond Textiles, kept a diary on the “China Project.” The following are excerpts. September 18, 1979 New York The meeting finally took place—it was Don and all the other top brass, plus me. The decision: go. Based on my work up to now […]

In the midst of hardship, the climate for foreign investment in Russia has never been better. But Westerners should learn from the mistakes of the first wave of joint ventures.

The first wave of foreign direct investment in China, in the 1980s, mostly took the form of joint ventures. A second wave followed in the 1990s in the form of greenfield wholly foreign-owned enterprises (WFOEs). Now a third wave of foreign direct investment—cross-border mergers and acquisitions—is gaining strength. Consider the forces driving this third wave. […]

Acronyms like BRIC can be misleading.

A young American businessman in a developing country discovers that nothing gets done unless palms are greased. Should he play the game by his personal ethics—or the local rules?

We need a more sophisticated method than lobbying.